Maximizing Your Writing Impact

Why Great Content Alone Isn’t Enough

Every morning, I dive into my social media routine, engaging with fellow writers and coaches. I check in on daily share threads, interact with posts I missed, and stay active in my online communities. But this morning, something caught my attention in group #4.

A post by a group member—not an admin—stood out. I’ll be honest: I usually scroll past these. In groups where admins post daily encouragement and share threads, I assume member posts are often promotional. That’s my own bias, I know.

But this post wasn’t selling anything.

Instead, it was a heartfelt plea from a frustrated Faith Blogger on the verge of quitting. She felt invisible. Her words echoed the same frustrations I’ve heard from writers time and again:

“I’m posting quality content, but I have no subscribers.”
“I’m writing what God tells me to write, but no one is reading it.”

It reminded me of a quote making the rounds online: Some of you would have told David to pray for Goliath instead of fighting him.

I laugh every time I see it—because it’s true! Many writers believe that if they pray about their writing, God will handle the rest. But while prayer is powerful, it’s not a replacement for action.

The Hard Truth About Writing Today

Writing a book or a blog post and simply waiting for readers to come isn’t a strategy—it’s a recipe for frustration. Writers today have to do more than just write. If you feel overwhelmed, you’re not alone. Here’s what being a writer truly entails:

Essential Writing Career Tasks

✅ Building an email list
✅ Creating a consistent social media presence
✅ Having a professional website
✅ Offering a lead magnet
✅ Creating courses and webinars
✅ Becoming an expert on Zoom

If You’re Launching a Book, It’s Even More Work!

📌 Building and managing a launch team
📌 Planning a book launch months in advance
📌 Guesting on podcasts
📌 Designing social media graphics
📌 Writing engaging launch team posts
📌 Encouraging (okay, maybe begging) for reviews
📌 Hosting live events and giveaways

Exhausted yet? You’re not alone. The good news? You don’t have to do everything at once. Here’s how to move forward without burnout:

6 Strategies to Keep Going (Even When It Feels Impossible)

1. Educate Yourself

The writing world is always evolving. Whether it’s through articles, YouTube tutorials, courses, or working with a coach, investing in your education is key. Learn, adapt, and apply what fits your situation.

2. Do the Next Right Thing

Trying to tackle everything at once leads to burnout. Focus on one thing at a time. Master your email list before jumping into social media growth. Establish consistency before scaling up.

3. Enlist the Aid of Experts

There are people who have been exactly where you are—and they’ve figured it out. Utilize their courses, training, and coaching to fast-track your progress.

4. Ask for Help

The writing community is incredibly generous. Reach out. Ask questions. Learn from those who are already doing what you aspire to do.

5. Don’t Be Afraid to Fail

Fear of failure keeps many writers stuck. But failure is a teacher. Every misstep is an opportunity to refine your approach. No one gets it perfect the first time—just start!

6. Create a System

Many creatives struggle with structure, but systems are essential. Use lists, spreadsheets, and workflows to organize your tasks. Find a system that works for you and stick with it.

Photo by Hannah Olinger on Unsplash

Keep Moving Forward

Writing can feel isolating, and it’s easy to get discouraged. But you don’t have to figure it all out overnight. Take it one step at a time. Tackle bite-sized tasks. Build systems that support your growth. Over time, you’ll find yourself checking more and more off your list, and those feelings of overwhelm will begin to fade.

You are not alone in this journey. If you’re struggling to navigate the business side of writing, I’d love to chat and help you take the next step. Let’s tackle this together!